PRIVACY POLICY
Last updated: 31 August 2026
1. Introduction
Welcome to the website of FRITZ PRIME GROUP S.L. (“Fritz Prime Group”, “we”, “us” or “our”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit or use our website:
https://fritzprimegroup.es
and when you contact us by email, telephone, WhatsApp or through contact and enquiry forms available on our website.
This Privacy Policy is intended to comply with the requirements of the EU General Data Protection Regulation (GDPR), applicable Spanish data protection legislation, including Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), and applicable provisions of Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE).
2. Data Controller
The entity responsible for the processing of your personal data is:
FRITZ PRIME GROUP S.L.
Registered office:
Av. Moralet 10, 14C
03502 Benidorm, Alicante
Spain
NIF/CIF: B88963541
Email: info@fritzprimegroup.es
Telephone: +34 672 113245
For any questions regarding the processing of your personal data or this Privacy Policy, you may contact us at:
info@fritzprimegroup.es
3. Personal Data We Collect
Depending on how you interact with our website and services, we may collect the following categories of personal data:
4. How We Collect Personal Data
We may collect personal data when you:
Our website may contain contact forms, quotation request forms and other enquiry forms.
When you submit information through a form, we may collect the information you provide, such as your name, email address, telephone number, property location and details of your project.
We use this information primarily to:
Where a form includes an optional marketing consent, that consent will be separate from any consent or acknowledgement required to process the enquiry itself.
You should not submit information relating to other individuals through our forms unless you are authorised to provide that information.
6. WhatsApp Communications
We may provide WhatsApp as an additional communication channel for customers and prospective customers.
If you choose to contact us through WhatsApp, we may process:
The processing of communications necessary to respond to an enquiry or perform a contract is based on pre-contractual measures or performance of a contract, as applicable.
WhatsApp is operated by a third-party provider. When you use WhatsApp, its own terms, privacy policy and technical processing may also apply. We recommend reviewing the privacy information provided by WhatsApp before using the service.
We do not require you to use WhatsApp as a condition of using our website or requesting our services. You may contact us using other available communication channels, including email or telephone.
7. Purposes of Processing
We may process your personal data for the following purposes:
7.1 Responding to enquiries
To respond to questions, requests for information, quotation requests and other communications you send to us.
7.2 Preparing quotations
To assess your requirements and prepare quotations for construction, renovation or related services.
7.3 Providing our services
To communicate with you regarding projects and provide construction, renovation and related services.
7.4 Managing our business relationship
To communicate with existing or potential customers, suppliers, contractors and business partners.
7.5 Website operation and security
To operate, maintain and secure our website and protect it against fraud, abuse, unauthorised access and other security threats.
7.6 Analytics and website improvement
Where you have provided the required consent, we may use analytics technologies to understand how visitors use our website and to improve its content, functionality and performance.
7.7 Advertising and marketing
Where you have provided the required consent, we may use advertising and measurement technologies to measure advertising performance, understand how users interact with our website following advertisements and display or measure relevant advertising.
7.8 Legal and regulatory compliance
To comply with applicable legal, accounting, tax and regulatory obligations and to establish, exercise or defend legal claims.
8. Legal Bases for Processing
We process personal data on one or more of the following legal bases under the GDPR:
Pre-contractual measures – where processing is necessary to respond to your request, prepare a quotation or take steps at your request before entering into a contract.
Performance of a contract – where processing is necessary to provide services or fulfil our contractual obligations.
Legal obligation – where processing is necessary for us to comply with a legal or regulatory obligation.
Legitimate interests – where processing is necessary for our legitimate business interests, such as managing our business, maintaining website security, preventing fraud and defending legal claims, provided that those interests do not override your fundamental rights and freedoms.
Consent – where you have voluntarily provided consent for a specific processing activity, including certain analytics, advertising, marketing or non-essential cookies.
Where consent is the legal basis, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
9. Google Analytics
Subject to your consent where required by applicable law, our website may use Google Analytics, a web analytics service provided by Google.
Google Analytics may use cookies and similar technologies to collect information about how visitors use our website.
Depending on the configuration of the service, information may include:
Google Analytics will only be activated for non-essential analytics purposes where the required consent has been obtained through our cookie consent mechanism.
Where applicable, we may configure Google Analytics using privacy-enhancing settings and controls available through the service.
Google may process information in accordance with its own privacy documentation and may process data outside the European Economic Area subject to applicable legal safeguards.
10. Google Ads
Subject to your consent where required by applicable law, our website may use Google Ads and related Google advertising technologies.
These technologies may allow us to:
Where applicable, advertising technologies may process information such as:
11. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts and similar technologies.
Cookies may be divided into the following categories:
11.1 Strictly necessary cookies
These cookies are necessary for the operation, security and basic functionality of the website.
They may include cookies required to:
11.2 Analytics cookies
These cookies help us understand how visitors use our website and how the website performs.
For example, we may use Google Analytics for this purpose.
Analytics cookies will only be activated where the required consent has been obtained.
11.3 Advertising cookies
Advertising cookies and similar technologies may be used by Google Ads and other advertising services integrated into the website.
They may be used to measure advertising campaigns, understand conversions and, where applicable, support advertising or remarketing activities.
These cookies will only be activated after obtaining the required consent.
11.4 Cookie preferences
When you first visit our website, where required, you will be presented with a cookie consent mechanism allowing you to:
You may change or withdraw your cookie preferences at any time through the cookie settings mechanism available on our website.
You may also manage or delete cookies through your browser settings.
For further information about the specific cookies used on the website, including their names, providers, purposes and retention periods, please refer to our Cookie Policy.
The Spanish Data Protection Agency (AEPD) considers that cookies capable of processing personal information may require valid consent and that acceptance and rejection options should be offered at the same time, at the same level and with comparable visibility. Aaepd.es+1
12. Marketing Communications
We may contact existing customers regarding services, projects, quotations or other communications relating to our existing business relationship where permitted by applicable law.
Where separate consent is required for promotional or marketing communications, we will request that consent before sending such communications.
You may withdraw marketing consent or object to receiving promotional communications at any time by contacting:
info@fritzprimegroup.es
Each marketing communication, where required by law, will provide an appropriate means to opt out.
13. Provision of Personal Data
Providing certain personal data may be necessary for us to respond to your enquiry, prepare a quotation or provide our services.
You are not generally required to provide personal data merely to browse our website.
However, if you choose not to provide information that is necessary for a particular service or request, we may not be able to respond to your enquiry or provide the requested service.
The provision of information for optional analytics, advertising or marketing purposes is not generally required to browse or use the basic functions of our website.
14. Recipients of Personal Data
We may share personal data with trusted third parties where this is necessary for the purposes described in this Privacy Policy.
Such recipients may include:
We only provide third parties with the information reasonably necessary for them to perform their relevant services or where disclosure is legally required.
Where appropriate, we require our service providers to process personal data in accordance with applicable data protection legislation and to maintain appropriate security measures.
15. International Data Transfers
Some service providers used by us, including certain technology, analytics, advertising and communications providers, may process personal data outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we will ensure that the transfer is carried out in accordance with applicable GDPR requirements.
Depending on the circumstances, appropriate safeguards may include:
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected.
The retention period may depend on:
Cookie and analytics information may be retained for periods determined by the relevant service configuration and applicable legal requirements.
When personal data is no longer required, we will delete it or securely anonymise it, where appropriate.
17. Data Security
We take appropriate technical and organisational measures to protect personal data against:
We therefore cannot guarantee absolute security of information transmitted to or through our website.
18. Your Data Protection Rights
Under applicable data protection legislation, you may have the following rights:
Right of access
You may request confirmation as to whether we process your personal data and, if so, obtain access to that data.
Right to rectification
You may request correction of inaccurate or incomplete personal data.
Right to erasure
You may request deletion of your personal data where there is no valid legal reason for us to continue processing it.
Right to restriction of processing
You may request restriction of processing in certain circumstances.
Right to object
You may object to processing based on legitimate interests or, where applicable, to certain other forms of processing, including direct marketing.
Right to data portability
Where applicable, you may request to receive your personal data in a structured, commonly used and machine-readable format or request that it be transferred to another controller.
Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time.
To exercise any of these rights, please contact:
info@fritzprimegroup.es
Please include sufficient information to allow us to identify your request and, where reasonably necessary, verify your identity.
The exercise of your rights is generally free of charge, except where requests are manifestly unfounded or excessive, in which case applicable law may allow us to charge a reasonable fee or refuse to act.
19. Right to Lodge a Complaint
If you believe that your personal data has not been processed in accordance with applicable data protection law, you have the right to lodge a complaint with the relevant supervisory authority.
In Spain, the competent supervisory authority is:
Agencia Española de Protección de Datos (AEPD)
You can find information about your data protection rights and how to submit a complaint through the official AEPD website.
20. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, platforms and services, including communication, analytics and advertising services.
Examples may include Google services and WhatsApp.
We are not responsible for the privacy practices, content or security of third-party websites or services.
Where you interact directly with a third-party service, that provider may process personal data in accordance with its own privacy policy and terms.
We recommend reviewing the privacy information of any third-party service you use.
21. Children's Privacy
Our website and services are not specifically directed at children.
We do not knowingly collect personal data from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal data without appropriate authorisation, please contact us at:
info@fritzprimegroup.es
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website, legal requirements or data processing practices.
The latest version will always be published on this website.
The date at the top of this Privacy Policy indicates when it was last updated.
We encourage you to review this Privacy Policy periodically.
23. Contact Us
If you have any questions about this Privacy Policy or about how we process personal data, please contact us:
FRITZ PRIME GROUP S.L.
Registered office:
Av. Moralet 10, 14C
03502 Benidorm, Alicante
Spain
NIF/CIF: B88963541
Email: info@fritzprimegroup.es
Telephone: +34 672 113245
Last updated: 31 August 2026
1. Introduction
Welcome to the website of FRITZ PRIME GROUP S.L. (“Fritz Prime Group”, “we”, “us” or “our”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit or use our website:
https://fritzprimegroup.es
and when you contact us by email, telephone, WhatsApp or through contact and enquiry forms available on our website.
This Privacy Policy is intended to comply with the requirements of the EU General Data Protection Regulation (GDPR), applicable Spanish data protection legislation, including Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), and applicable provisions of Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE).
2. Data Controller
The entity responsible for the processing of your personal data is:
FRITZ PRIME GROUP S.L.
Registered office:
Av. Moralet 10, 14C
03502 Benidorm, Alicante
Spain
NIF/CIF: B88963541
Email: info@fritzprimegroup.es
Telephone: +34 672 113245
For any questions regarding the processing of your personal data or this Privacy Policy, you may contact us at:
info@fritzprimegroup.es
3. Personal Data We Collect
Depending on how you interact with our website and services, we may collect the following categories of personal data:
- Full name;
- Email address;
- Telephone number;
- WhatsApp telephone number, where you contact us through WhatsApp;
- Address or property location, where necessary for providing a quotation or services;
- Information about your construction, renovation or property project;
- Information contained in messages, enquiries or communications that you send to us;
- Information submitted through contact, quotation or project enquiry forms;
- Information relating to appointments, quotations and communications with you;
- Any other information that you voluntarily provide to us.
- IP address;
- Browser and device information;
- Operating system;
- Website pages visited;
- Date and time of access;
- Approximate location derived from technical information, where applicable;
- Referring website or campaign information;
- Technical information required for website security and operation;
- Analytics and advertising information where you have provided the required consent.
4. How We Collect Personal Data
We may collect personal data when you:
- Contact us by email;
- Contact us by telephone;
- Contact us through WhatsApp;
- Submit an enquiry or request for a quotation;
- Complete a contact form on our website;
- Complete a quotation or project enquiry form;
- Request information about our construction or renovation services;
- Communicate with us regarding a construction, renovation or property project;
- Subscribe to or request communications from us, where applicable;
- Browse or use our website, where technical, analytics or advertising information is collected through cookies or similar technologies and the applicable consent has been obtained.
Our website may contain contact forms, quotation request forms and other enquiry forms.
When you submit information through a form, we may collect the information you provide, such as your name, email address, telephone number, property location and details of your project.
We use this information primarily to:
- Respond to your enquiry;
- Contact you regarding your request;
- Prepare and provide quotations;
- Assess your construction or renovation requirements;
- Arrange consultations or appointments;
- Provide our services;
- Maintain records relating to enquiries and business communications.
Where a form includes an optional marketing consent, that consent will be separate from any consent or acknowledgement required to process the enquiry itself.
You should not submit information relating to other individuals through our forms unless you are authorised to provide that information.
6. WhatsApp Communications
We may provide WhatsApp as an additional communication channel for customers and prospective customers.
If you choose to contact us through WhatsApp, we may process:
- Your telephone number;
- Your name or WhatsApp profile information made available to us;
- The content of messages you send;
- Images, documents or other files that you voluntarily send;
- Information relating to the project or enquiry discussed through WhatsApp;
- The date and time of communications.
The processing of communications necessary to respond to an enquiry or perform a contract is based on pre-contractual measures or performance of a contract, as applicable.
WhatsApp is operated by a third-party provider. When you use WhatsApp, its own terms, privacy policy and technical processing may also apply. We recommend reviewing the privacy information provided by WhatsApp before using the service.
We do not require you to use WhatsApp as a condition of using our website or requesting our services. You may contact us using other available communication channels, including email or telephone.
7. Purposes of Processing
We may process your personal data for the following purposes:
7.1 Responding to enquiries
To respond to questions, requests for information, quotation requests and other communications you send to us.
7.2 Preparing quotations
To assess your requirements and prepare quotations for construction, renovation or related services.
7.3 Providing our services
To communicate with you regarding projects and provide construction, renovation and related services.
7.4 Managing our business relationship
To communicate with existing or potential customers, suppliers, contractors and business partners.
7.5 Website operation and security
To operate, maintain and secure our website and protect it against fraud, abuse, unauthorised access and other security threats.
7.6 Analytics and website improvement
Where you have provided the required consent, we may use analytics technologies to understand how visitors use our website and to improve its content, functionality and performance.
7.7 Advertising and marketing
Where you have provided the required consent, we may use advertising and measurement technologies to measure advertising performance, understand how users interact with our website following advertisements and display or measure relevant advertising.
7.8 Legal and regulatory compliance
To comply with applicable legal, accounting, tax and regulatory obligations and to establish, exercise or defend legal claims.
8. Legal Bases for Processing
We process personal data on one or more of the following legal bases under the GDPR:
Pre-contractual measures – where processing is necessary to respond to your request, prepare a quotation or take steps at your request before entering into a contract.
Performance of a contract – where processing is necessary to provide services or fulfil our contractual obligations.
Legal obligation – where processing is necessary for us to comply with a legal or regulatory obligation.
Legitimate interests – where processing is necessary for our legitimate business interests, such as managing our business, maintaining website security, preventing fraud and defending legal claims, provided that those interests do not override your fundamental rights and freedoms.
Consent – where you have voluntarily provided consent for a specific processing activity, including certain analytics, advertising, marketing or non-essential cookies.
Where consent is the legal basis, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
9. Google Analytics
Subject to your consent where required by applicable law, our website may use Google Analytics, a web analytics service provided by Google.
Google Analytics may use cookies and similar technologies to collect information about how visitors use our website.
Depending on the configuration of the service, information may include:
- Website pages visited;
- Interaction and usage information;
- Approximate geographic information;
- Device and browser information;
- Referrer information;
- Date and time of visits;
- Information relating to website traffic and performance.
Google Analytics will only be activated for non-essential analytics purposes where the required consent has been obtained through our cookie consent mechanism.
Where applicable, we may configure Google Analytics using privacy-enhancing settings and controls available through the service.
Google may process information in accordance with its own privacy documentation and may process data outside the European Economic Area subject to applicable legal safeguards.
10. Google Ads
Subject to your consent where required by applicable law, our website may use Google Ads and related Google advertising technologies.
These technologies may allow us to:
- Measure the effectiveness of advertising campaigns;
- Understand whether visitors reached our website after interacting with an advertisement;
- Measure conversions;
- Create audience or remarketing lists where applicable;
- Deliver or measure relevant advertising;
- Improve advertising campaign performance.
Where applicable, advertising technologies may process information such as:
- Online identifiers;
- IP address or approximate location;
- Browser and device information;
- Website interactions;
- Advertising interaction information;
- Conversion information;
- Information relating to the pages visited and actions taken on our website.
11. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts and similar technologies.
Cookies may be divided into the following categories:
11.1 Strictly necessary cookies
These cookies are necessary for the operation, security and basic functionality of the website.
They may include cookies required to:
- Maintain website functionality;
- Remember essential technical settings;
- Provide security;
- Manage the cookie consent mechanism;
- Enable requested website functions.
11.2 Analytics cookies
These cookies help us understand how visitors use our website and how the website performs.
For example, we may use Google Analytics for this purpose.
Analytics cookies will only be activated where the required consent has been obtained.
11.3 Advertising cookies
Advertising cookies and similar technologies may be used by Google Ads and other advertising services integrated into the website.
They may be used to measure advertising campaigns, understand conversions and, where applicable, support advertising or remarketing activities.
These cookies will only be activated after obtaining the required consent.
11.4 Cookie preferences
When you first visit our website, where required, you will be presented with a cookie consent mechanism allowing you to:
- Accept non-essential cookies;
- Reject non-essential cookies;
- Configure your cookie preferences.
You may change or withdraw your cookie preferences at any time through the cookie settings mechanism available on our website.
You may also manage or delete cookies through your browser settings.
For further information about the specific cookies used on the website, including their names, providers, purposes and retention periods, please refer to our Cookie Policy.
The Spanish Data Protection Agency (AEPD) considers that cookies capable of processing personal information may require valid consent and that acceptance and rejection options should be offered at the same time, at the same level and with comparable visibility. Aaepd.es+1
12. Marketing Communications
We may contact existing customers regarding services, projects, quotations or other communications relating to our existing business relationship where permitted by applicable law.
Where separate consent is required for promotional or marketing communications, we will request that consent before sending such communications.
You may withdraw marketing consent or object to receiving promotional communications at any time by contacting:
info@fritzprimegroup.es
Each marketing communication, where required by law, will provide an appropriate means to opt out.
13. Provision of Personal Data
Providing certain personal data may be necessary for us to respond to your enquiry, prepare a quotation or provide our services.
You are not generally required to provide personal data merely to browse our website.
However, if you choose not to provide information that is necessary for a particular service or request, we may not be able to respond to your enquiry or provide the requested service.
The provision of information for optional analytics, advertising or marketing purposes is not generally required to browse or use the basic functions of our website.
14. Recipients of Personal Data
We may share personal data with trusted third parties where this is necessary for the purposes described in this Privacy Policy.
Such recipients may include:
- IT and website hosting providers;
- Website maintenance and security providers;
- Email and communication service providers;
- Contact-form and customer-management service providers, where applicable;
- Google and related service providers, where applicable and subject to the relevant consent and configuration;
- WhatsApp and its relevant service providers where you choose to communicate through WhatsApp;
- Professional advisers, such as accountants, lawyers or consultants;
- Contractors, suppliers and service providers involved in carrying out a project;
- Public authorities, courts or other competent bodies where required by law.
We only provide third parties with the information reasonably necessary for them to perform their relevant services or where disclosure is legally required.
Where appropriate, we require our service providers to process personal data in accordance with applicable data protection legislation and to maintain appropriate security measures.
15. International Data Transfers
Some service providers used by us, including certain technology, analytics, advertising and communications providers, may process personal data outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we will ensure that the transfer is carried out in accordance with applicable GDPR requirements.
Depending on the circumstances, appropriate safeguards may include:
- An adequacy decision of the European Commission;
- Standard Contractual Clauses approved by the European Commission;
- Other legally recognised transfer mechanisms;
- Appropriate supplementary safeguards where required.
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected.
The retention period may depend on:
- The nature of the relationship with you;
- Whether a contract or project is ongoing;
- The nature of the enquiry;
- Applicable legal, accounting or tax requirements;
- The need to establish, exercise or defend legal claims;
- Whether you have provided consent for a particular processing activity.
Cookie and analytics information may be retained for periods determined by the relevant service configuration and applicable legal requirements.
When personal data is no longer required, we will delete it or securely anonymise it, where appropriate.
17. Data Security
We take appropriate technical and organisational measures to protect personal data against:
- Unauthorised access;
- Accidental loss;
- Destruction;
- Alteration;
- Disclosure;
- Unlawful processing.
We therefore cannot guarantee absolute security of information transmitted to or through our website.
18. Your Data Protection Rights
Under applicable data protection legislation, you may have the following rights:
Right of access
You may request confirmation as to whether we process your personal data and, if so, obtain access to that data.
Right to rectification
You may request correction of inaccurate or incomplete personal data.
Right to erasure
You may request deletion of your personal data where there is no valid legal reason for us to continue processing it.
Right to restriction of processing
You may request restriction of processing in certain circumstances.
Right to object
You may object to processing based on legitimate interests or, where applicable, to certain other forms of processing, including direct marketing.
Right to data portability
Where applicable, you may request to receive your personal data in a structured, commonly used and machine-readable format or request that it be transferred to another controller.
Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time.
To exercise any of these rights, please contact:
info@fritzprimegroup.es
Please include sufficient information to allow us to identify your request and, where reasonably necessary, verify your identity.
The exercise of your rights is generally free of charge, except where requests are manifestly unfounded or excessive, in which case applicable law may allow us to charge a reasonable fee or refuse to act.
19. Right to Lodge a Complaint
If you believe that your personal data has not been processed in accordance with applicable data protection law, you have the right to lodge a complaint with the relevant supervisory authority.
In Spain, the competent supervisory authority is:
Agencia Española de Protección de Datos (AEPD)
You can find information about your data protection rights and how to submit a complaint through the official AEPD website.
20. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, platforms and services, including communication, analytics and advertising services.
Examples may include Google services and WhatsApp.
We are not responsible for the privacy practices, content or security of third-party websites or services.
Where you interact directly with a third-party service, that provider may process personal data in accordance with its own privacy policy and terms.
We recommend reviewing the privacy information of any third-party service you use.
21. Children's Privacy
Our website and services are not specifically directed at children.
We do not knowingly collect personal data from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal data without appropriate authorisation, please contact us at:
info@fritzprimegroup.es
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website, legal requirements or data processing practices.
The latest version will always be published on this website.
The date at the top of this Privacy Policy indicates when it was last updated.
We encourage you to review this Privacy Policy periodically.
23. Contact Us
If you have any questions about this Privacy Policy or about how we process personal data, please contact us:
FRITZ PRIME GROUP S.L.
Registered office:
Av. Moralet 10, 14C
03502 Benidorm, Alicante
Spain
NIF/CIF: B88963541
Email: info@fritzprimegroup.es
Telephone: +34 672 113245